Let’s face it…many of the most well-respected companies in real estate have not spent a lot of time on their logo in a LONG TIME! The industry is besieged with new players with huge marketing budgets and very contemporary branding. While a logo is not everything, it can certainly set the tone and tell others you’re evolving and that your brand is still relevant today.
Who is getting to the listing appointment first? Is it a traditional broker the first call for a listing appointment, or do consumers reach out to iBuyer programs like Zillow, Redfin, Keller Williams, Realogy, OpenDoor, Mark Spain, or others first?
Mortgage. Insurance. Title services. Closing Services. Real estate brokerage firms continue to look to the one-stop shop for a couple of big reasons.
WAV Group supports brokers and MLSs in constructing data licensing agreements with users of data records that belong to the broker. When a company like Zillow ingests broker data, likeZILLOW340x230 all recipients, they must adhere to the data license agreement which typically requires that you cannot allow the data to be used by a third party. The blog McMansionHell.com is learning the hard way that using data from Zillow without proper authority is a copyright violation that Zillow will pursue. Not only will Zillow pursue the violation, but they may be contractually bound to pursue the violation. The media around the case is [...]
WAV Group spends a lot of time consulting with brokers on how to re-margin their business. We published a paper in 2013 called Harvesting Business From Broker Data. That paper characterized the methods that we developed with a number of brokers to harvest business from across the enterprise of title, mortgage, residential, relocation, insurance, commercial, and property management businesses. It has worked very well for many brokers to recapture repeat transactions and new business though cross sell. In many ways, the rethinking that went into the thesis around harvesting business across the enterprise was the first intellectual break from the [...]
The Real Estate Standards Organization – or RESO – just announced two big moves. First, RESO is eliminating separate Certification fees by making all Certifications a member benefit, covered by annual RESO dues effective immediately. Second, beginning in January, Real Estate Brokerages with fewer than 100 agents can become a RESO member for just $50 a year, slashed from $500 a year previously. Membership fees – shown below in the news release issued this morning – have been overhauled for 2017 and takes into account folding in Certification fees, which should be welcomed news for larger MLSs. RESO is pushing hard to get [...]
Real Estate is not just an online thing. It’s a global thing. People buy houses all around the globe, and in many nations – the notion of online real estate is hot. In the small nation of England, companies valued at £312m, or £40m Housesimple along with easyProperty and eMoov are all trying to make a go of it with significant venture backing. Online real estate is ripe for the taking. Zillow Group will not need to go out for additional funding to pivot to online real estate. The company is valued at over $5B and is operating at a run [...]
There is nothing more devastating to a brokerage than losing a top performer. Many times these departures come as a total surprise that leaves the company scrambling to find ways to get them to change their mind and to stop more top producers following them out the door. So what can brokerages do to stop this painful bleeding that happens all too often? Here are a few suggestions that have proven to be successful. Ask for Anonymous Feedback We have worked with brokerages fielding surveys to get their agents’ input for everything from the technologies offered, the quality of yard [...]
It is with much excitement that I would like to announce some major news for the Broker Public Portal project! We have been researching the value of consumer property search sites like the Broker Public Portal since 2005 and we’re thrilled to announce a game-changing opportunity for agents and brokers to captivate consumers! Broker Public Portal has executed a binding letter of intent with Homesnap, a creator of highly rated apps for consumers and agents, to launch a national home search experience defined by simplicity, integrity and common sense. The program will be marketed under the Homesnap brand. Homesnap is [...]
If you are reading this, you are somewhere in the real estate ecosystem – either part of an MLS, a REALTORS® Association, a large brokerage, or a technology firm that serves one of those personas. We work with some of these personas on strategy, we work with some on story, we all of them on state. Strategy, Story, and State are business terms that are bantered around a lot. Saying the words has no meaning unless you are able to contextualize them within your own business. That process of contextualization is work that needs to be done by businesses [...]
Part 3 of a 5 part series called Broker Technology, an Industry Missing Backbone By WAV Group Brokers, large and small, face significant challenges they did not face 20 years ago. Profit margins have eroded and control over their independent contractors has been minimized. The consumer has taken on a much more vocal role in the process and is forcing transparency and responsiveness never before experienced. Some of these challenges are related to technology and the advance of the Internet while others are cultural challenges that have come about through the changing broker/agent relationship. WAV Group’s new white paper explores the issues behind the broker’s [...]