Real estate is suffering from AI misinformation

History repeated itself at Inman Connect San Diego this week. Once again, after sitting through AI session after AI session on the first day, I was struck by how much confusion still exists in the real estate industry. As I experienced in early June after attending NAR Midyear, the AI "experts" on stage gave incomplete, misleading, or simply wrong information. One example just floored me. During an AI panel, a presenter proclaimed that Gemini Pro was better than ChatGPT. In what way? For content creation, hardly. Learning about your voice? No way. For daily use? Are you kidding me? And there [...]

By |2025-08-01T13:46:29-07:00August 1st, 2025|Artificial Intelligence, Real Estate Events, Real Estate Technology, Thought Leadership|1 Comment
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Why Brokers Need Better Visibility into Tech Engagement to Deliver more Effective Training

Technology is one of the largest expense items on a broker’s P&L. CRM systems, marketing automation, lead nurturing tools, CMA platforms, websites and social media services are just a few of the technologies brokers offer today. They feel like they have to offer a robust suite of tools to compete effectively today. But ask most brokers how many of their agents are using those tools consistently, and the answer is usually, “I’m not sure.”

By |2025-07-31T07:53:05-07:00July 31st, 2025|Broker Information, Real Estate Technology, Research|0 Comments
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MLS MCP servers are here – see the one David Gumpper built for real estate AI

Ira didn’t mince words. MLSs are at a turning point. “If they don’t provide MCP servers to their participants, brokers and vendors will build their own. And those systems will bypass the MLS entirely.”

By |2025-07-31T10:10:29-07:00July 31st, 2025|Artificial Intelligence, MLS, Real Estate Technology|0 Comments
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How MLSs Can Deepen Broker Partnerships with Broker-Branded Dashboards

The relationship between brokers and their MLSs has evolved—and so have broker expectations. According to the WAV Group Brokerage Utilization and Access Study Part 2, brokers are no longer just looking to the MLS for listing access. They’re looking for help simplifying the overwhelming tech environment agents operate in every day.

By |2025-07-29T09:07:35-07:00July 29th, 2025|Broker Technology Research, MLS, Real Estate Technology|0 Comments
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What buyers look for in a brokerage

You’re not just selling a business. You’re selling years of leadership, decision-making, market insight, and trust. It’s personal – and that’s what makes it powerful. But buyers don’t make decisions based on emotion. They’re looking at your brokerage through a different lens: return on investment.

By |2025-07-24T08:34:22-07:00July 24th, 2025|Acquisitions, Broker Information, M&A|Comments Off on What buyers look for in a brokerage
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Historic Merger Creates North Texas Real Estate Powerhouse: MetroTex and CCAR Unite to Form 40,000-Member Association

Major consolidation strengthens advocacy, reduces costs, and expands professional development opportunities for Dallas-Fort Worth area REALTORS®.

By |2025-07-23T11:11:38-07:00July 23rd, 2025|Associations, Mergers & Acquisitions|Comments Off on Historic Merger Creates North Texas Real Estate Powerhouse: MetroTex and CCAR Unite to Form 40,000-Member Association
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AI isn’t your brokerage strategy—it’s your strategic advantage

The fundamentals of brokerage strategy haven't changed, but AI now equips brokers with superpowers—dramatically enhancing efficiency and empowering agents to excel.

By |2025-07-22T15:36:27-07:00July 23rd, 2025|Artificial Intelligence, MLS Insights, Our Services|Comments Off on AI isn’t your brokerage strategy—it’s your strategic advantage
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One Brokerage, Ten MLSs, Why not a Multi-MLS centralized Dashboard?

Brokers operating in multiple MLS have an avalanche of complications they have to deal with - Slight market by market variances in Rules and Regs, redundant fees, patchwork quilt of data, Duplicate/triplicate data entry, and market specific tech tools.  Operating in multiple MLS increases the complexity of running a brokerage and can take a bit out of the already razor thin broker margins. 

By |2025-07-22T06:07:10-07:00July 22nd, 2025|Broker Information, Broker Technology Research, MLS Insights, Real Estate Technology|Comments Off on One Brokerage, Ten MLSs, Why not a Multi-MLS centralized Dashboard?
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Boost Agent Performance with a Dashboard That Enables Regular Sales Coaching

Expanding opportunities for regular sales coaching is one of the most overlooked opportunities in a brokerage today. The WAV Group Broker Technology Utilization and Access Study Part II uncovered that brokers want more than just tools for their agents. They want systems that help their managers coach, motivate, and support agent performance. And right now, they don’t feel they have what they need.

By |2025-07-17T09:07:09-07:00July 17th, 2025|Broker Information, Broker Technology Research, Real Estate Technology|Comments Off on Boost Agent Performance with a Dashboard That Enables Regular Sales Coaching
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Why Great Agents Leave (And How the Right Culture Keeps Them Forever): 10 Culture-Building Tips

Recruiting and retaining the right agents in more than just commission splits or lead generation systems.  The most successful brokerages understand that culture is their strongest recruiting tool and retention strategy, especially when you want to make sure that an agent is the right fit. A well-crafted culture doesn't just happen by accident—it requires intentional effort, consistent reinforcement, and authentic leadership. Here’s 10 culture-building tips that will help you build a brokerage where agents thrive.

By |2025-07-16T07:53:56-07:00July 16th, 2025|Agent Recruitment, Broker Information, Marketing|Comments Off on Why Great Agents Leave (And How the Right Culture Keeps Them Forever): 10 Culture-Building Tips
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