Associations Archives

BEATS 2026: Where Real Estate Education Gets Reinvented
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BEATS 2026: Where Real Estate Education Gets Reinvented

Associations, Conferences

BEATS 2026: Where Real Estate Education Gets Reinvented

The WAV Group Customer Experience Index reveals that agents and brokers today are looking for education options that are carefully matched to their experience level and specific needs. One-size-fits-all programming no longer cuts it. To stay relevant and retain members, Associations must deliver learning experiences that speak directly to where each practitioner is in their career journey. That means education leaders need a constant pipeline of fresh ideas, innovative formats, and connections to speakers who truly understand the modern real estate professional.

By WAV Group|2026-02-24T05:51:55-08:00February 23rd, 2026|Associations, Conferences|Comments Off

Dial Up the Perceived Value of your MLS Data with Localized Market Reports
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Dial Up the Perceived Value of your MLS Data with Localized Market Reports

Associations, MLS

Dial Up the Perceived Value of your MLS Data with Localized Market Reports

MLS and Public Records data is rich with insights. The problem is it can be very difficult to tap into the perspectives delivered by it. Some MLSs recognize this and are doing something about it. They are taking the powerful combination of active listing data and robust public records and transforming it into localized, actionable reports that help brokerages, teams, individual agents, demonstrate true market expertise and perspective.

By Marilyn Wilson|2026-02-19T10:55:02-08:00February 19th, 2026|Associations, MLS|Comments Off

Open MLS Is Not a Threat to Realtor Associations
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Open MLS Is Not a Threat to Realtor Associations

Associations, MLS, WAV Group Research

Open MLS Is Not a Threat to Realtor Associations

For decades, the relationship between REALTOR associations and MLS organizations has followed a familiar structure. Associations often own the MLS, frequently through a for-profit subsidiary, and MLS access has traditionally required association membership. That model is now under increasing legal, competitive, and strategic scrutiny. A new WAV Group case study examining San Diego’s long-standing Open MLS environment offers real evidence to help leaders evaluate their next move.

By Victor Lund|2026-02-17T08:21:13-08:00February 17th, 2026|Associations, MLS, WAV Group Research|Comments Off

Time to Deliver Training for Every Customer Segment you Serve
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Time to Deliver Training for Every Customer Segment you Serve

Associations, MLS

Time to Deliver Training for Every Customer Segment you Serve

Education beyond CE is a great place to start to drive home the value of the Association. With effective, targeted communications, the Association can position itself as a partner in success, segmenting the type of education available by customer segment. For example, a new agent needs to know how to get to their first deal quickly so they can afford to stay in the business. A part-time agent may need to learn how to do enough business to be able to leave their other job and work in real estate full-time

By Marilyn Wilson|2026-02-10T07:20:42-08:00February 10th, 2026|Associations, MLS|Comments Off

HAAR Launches Search for a Progressive, Relationship-Driven Association Executive
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HAAR Launches Search for a Progressive, Relationship-Driven Association Executive

Associations, Recruiting

HAAR Launches Search for a Progressive, Relationship-Driven Association Executive

The Huntsville Area Association of REALTORS® (HAAR) is beginning a leadership search at a moment of extraordinary growth for both the organization and the region it serves. HAAR is seeking a progressive, forward-thinking Association Executive who brings fresh ideas, proven leadership experience, and a genuine passion for elevating the value of the REALTOR® community across North Alabama.

By Marilyn Wilson|2026-02-02T07:40:23-08:00February 2nd, 2026|Associations, Recruiting|Comments Off

Hive MLS Continues on the Expansion Trail into the Mountains of North Carolina and dips into Tennessee
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Hive MLS Continues on the Expansion Trail into the Mountains of North Carolina and dips into Tennessee

Associations, MLS, Press Releases

Hive MLS Continues on the Expansion Trail into the Mountains of North Carolina and dips into Tennessee

While the expansion news is exciting, the working relationship Hive MLS has created is even more newsworthy. Hive’s model allows an Association to get out from under the burden of the daily management of their MLS operation without losing their local identity in the process. By wholesaling services from Hive, Associations maintain the revenues generated from their MLS operations, but leave the day to day management to the MLS leaders at Hive MLS.

By Marilyn Wilson|2025-10-22T21:59:09-07:00October 22nd, 2025|Associations, MLS, Press Releases|Comments Off

HAR and NTREIS launch reciprocal access through Cotality IntraMatrix creating nearly statewide MLS access
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HAR and NTREIS launch reciprocal access through Cotality IntraMatrix creating nearly statewide MLS access

Associations, MLS Insights

HAR and NTREIS launch reciprocal access through Cotality IntraMatrix creating nearly statewide MLS access

These agreements underscore the MLS’s role as a foundational asset for the industry. Brokers, teams, agents, and clients all benefit from a more connected system that delivers accuracy, transparency, and reach.

By Victor Lund|2025-10-01T16:45:25-07:00October 1st, 2025|Associations, MLS Insights|Comments Off

AI bots could be the next must-have member benefit for REALTOR® associations
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AI bots could be the next must-have member benefit for REALTOR® associations

AI & Application Development, Artificial Intelligence, Associations, MLS Insights

AI bots could be the next must-have member benefit for REALTOR® associations

The opportunity is immediate, but so is the risk of inaction. Associations that fail to deliver this benefit may watch brokers and vendors seize the role of trusted daily guide. The time to act is now.

By Victor Lund|2025-09-18T17:52:37-07:00September 19th, 2025|AI & Application Development, Artificial Intelligence, Associations, MLS Insights|Comments Off

AI bots could be the next must-have member benefit for Realtor associations
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AI bots could be the next must-have member benefit for Realtor associations

Artificial Intelligence, Associations

AI bots could be the next must-have member benefit for Realtor associations

Realtor associations across the country are facing sharper questions about their value proposition. Dues are rising, member counts are under pressure, and agents are weighing every dollar against the tangible benefits they receive. Advocacy, education, and networking remain important, but they don’t always feel immediate or indispensable to the average practitioner.

By Marilyn Wilson|2025-09-09T19:57:32-07:00September 9th, 2025|Artificial Intelligence, Associations|Comments Off

Is your MLS a separate corporation in name only?
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Is your MLS a separate corporation in name only?

Associations, MLS

Is your MLS a separate corporation in name only?

Many MLSs have transitioned from operating as a Committee of their Shareholder Association to a stand-alone legal entity with their own bylaws, board of directors, and financials. On paper, this move allows MLSs to gain autonomy to function as a nimble, technology company while enabling the Association to focus on what it does best - education, advocacy, professional standards and community development.

By Marilyn Wilson|2025-08-11T10:42:33-07:00August 11th, 2025|Associations, MLS|Comments Off

Future-Proof or Fall Behind: AI Has to Be in Your 2026 Budget
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Future-Proof or Fall Behind: AI Has to Be in Your 2026 Budget

Associations, MLS Insights, Real Estate Technology

Future-Proof or Fall Behind: AI Has to Be in Your 2026 Budget

It’s Time to Rethink Everything You Do Through the Lens of AI Before you finalize your 2026 budget, you need to dedicate some time and resources so that you will have resources to take a hard look at every service, technology, training program, support channel, and event you offer. Ask yourself: Can this be enhanced, streamlined, or scaled using AI?