Recruitment Success: Tips for Overcoming Objections with Top Recruiter Pat McFarland
Both brokerage and candidate are aiming for perfect alignment, so expect brokerage recruitment objections from prospective agents.
The Jury Has Ruled on Commission, So What are the Next Steps
For now, agents need to pay attention to the information from their MLS and their Association of REALTORS, and talk to their Broker.
Real AI: AI in your pocket, follow the (AI) money, fast facts and top headlines
By Kevin Hawkins with Korey Hawkins | Vol. 1 Post 11 Real AI is a 100% human-created weekly roundup of all things AI in real estate and emerging AI innovations in other sectors likely to impact real estate, posting a new edition every Friday. Cloudless AI Chip titan Qualcomm held its annual Snapdragon Summit in Maui (we gotta get on that list), advancing the cloudless generative AI movement. Qualcomm envisions AI in your pocket: totally contained on your smartphone, unchained from the Cloud. On-device AI is in its infancy, but with its potential realized (we can dream, right?), we think [...]
How Small Brokerages Can Leverage the MLS to Provide Meaningful Tech Support
Small brokerages, which constitute a significant segment of the real estate industry, can benefit greatly from leveraging the MLS to provide meaningful tech support to their agents.
Real AI: 2024 The Year of AI, AI fast facts and top headlines
By Kevin Hawkins with Korey Hawkins | Vol. 1 Post 10 Real AI is a 100% human-created weekly roundup of all things AI in real estate and emerging AI innovations in other sectors likely to impact real estate, posting a new edition every Friday. 2024: The Year of AI The accelerated growth we are seeing and experiencing in artificial intelligence continues to be unlike any other game-changing technology ever. When it comes to Generative AI and Large Language Models, it’s just a baby about to turn into a teenager. If you think AI in 2023 has been incredible, just wait [...]
Need to Generate More Revenue? 7 Ancillary Services for Real Estate Brokerages
How can brokerages help to push back against shrinking margins and find new areas of profitability in their businesses? If you haven’t yet considered adding one of these ancillary services to your business, then it might be time to ask yourself if it could generate the revenue you’ve been missing.
Real AI: I fought the bot (and the bot won), AI fast facts and top headlines
By Kevin Hawkins with Korey Hawkins | Vol. 1 Post 9 Real AI is a 100% human-created weekly roundup of all things AI in real estate and emerging AI innovations in other sectors likely to impact real estate, posting a new edition every Friday. I fought the bot, and the bot won When AI works, it’s incredible, surprising, and often has me in awe of what it can do. When AI doesn't work, it is an absolute nightmare experience. Yesterday, I called FedEx for help on a missing package – first, a little context. For decades, FedEx was my go-to [...]
MLS as a Cooperative
The MLS operating as a co-op would operate like any other MLS, but the frame would be different.
Real AI: AI Wasteland, the Song, Headlines and Five Fast Facts
By Kevin Hawkins with Korey Hawkins | Vol. 1 Post 8 Real AI is a 100% human-created weekly roundup of all things AI in real estate and emerging AI innovations in other sectors likely to impact real estate, posting a new edition every Friday. AI Wasteland Is AI a lie? My greatest fear, fueled by the rabid hyperbole created by AI and ignited by its unmatched trajectory, is that we make the same mistake with this tech that we have with so many others. The great overpromise and underdeliver. It won't derail AI, but it could certainly arm its resistors. [...]
Real AI: Wearable AI, Canva Masters Image Generation, and 5 New AI Facts
By Kevin Hawkins with Korey Hawkins | Vol. 1 Post 7 Real AI is a 100% human-created weekly roundup of all things AI in real estate and emerging AI innovations in other sectors likely to impact real estate, posting a new edition every Friday. AI you can wear AI is likely to dominate your holiday shopping. And not just providing you scary-accurate recommendations on Amazon. A blitz of AI wearables is underway, according to news site Axios. Here are just a few early notables: Smart Glasses: Ray-Ban and Meta have teamed up with a new line of smart glasses. Talk [...]
Milestones Elevates Leadership with Tony Meola’s Inclusion on the Board
Milestones, the all-in-one home management solution, announced the addition of industry veteran, Tony Meola, to its Board of Directors.
The Top Five Questions (With a Few Extras!) Recruiters Should Ask Prospective Agents
Recruiting real estate agents is a crucial task for any brokerage. It's essential to ask the right questions during the interview process.