Three SEO strategies to enhance real estate websites. If you're a real estate agent, broker, or technology company, you know that having a website is essential for your business. It gives you a place to showcase your listings and services and allows potential clients to learn more about you and get in touch with you quickly. You need to ensure that your site is optimized for search engines to attract more visitors. Yes, search engine optimization is still alive and continues to grow as it evolves in providing answers to people's questions.