Research-Powered Communication is Rocket Fuel for Marketing
The need to react wisely in a crisis always presents challenges; effective communication creates survivors. The takeaway? You need to do your research.
All Businesses Have a Story – 6 Steps to Discover It, Craft It, and Tell It
A clearly communicated story is the backbone of a strong marketing strategy. And the basis for your communications tactics.
The Art of the Quote in a news release
The value of a news release does not come from search engine optimization, clicks on your website, or direct sales that result from its publication. The real value of a news release comes from helping you tell your story told the way you want it told.
Grants Available from NAR to Support MLS Consolidation and Data-Sharing
A few weeks ago, posts on social media popped up about the National Association of Realtors® MLS Consolidation Grant Program. The formation of this grant program came about through NAR’s President’s Advisory Group (PAG) and offered three types of grants for MLS’s to pursue.
Why Large Firms are Growing While Small Firms Face Uncertain Futures– 5 Strategies for Success
Enterprise firms understand that operating a brokerage has little to do with selling real estate and everything to do with managing people. Here are five ways to put that knowledge into action.
Survey Results: Best Practices for CMA
The Comparative Market Analysis (CMA) is the script of the listing presentation. The narrative is developed using listing data.
Brokers Can Step Up Now and Compete with Online Brands
Data is one of the superpowers exceptional online brands possess-- not just property data, but all kinds of data. Data including customer records, consumer behavior records, and a plethora of statistics from government and private sectors.
In a COVID-19 Environment, We All Need New Strategic Plans
A strategic plan is a persistent nudge reminding an organization who they are, what they stand for, what they have accomplished, what they want to accomplish and when, and how it all fits into their industry.
RealMLS names Nicole Jensen their new Chief Executive Officer
Nicole Jensen, one of the brightest lights in the MLS industry is setting off to a new adventure as Chief Executive Officer of realMLS and Metro Market Trends in Northeast Florida.
Can you guess what the Top 10 issues affecting real estate have in common?
The Counselors of Real Estate hosts one of my favorite annual press announcements. CRE is a 1,000 “by invitation” membership organization comprised of industry veterans representing investors, financiers, developers, corporate real estate professionals, appraisers, consultants, attorneys, brokers, and other industry professionals.
Insightful Tech – Project Team Mistakes, ADA Review, Web Analytics and Bots, Zoom Security Vulnerabilities, and Together More
As part of my business, I provide a partner selection service to assist brokerages in vetting products. A Product Team's role is to deliver the product's vision to the customer. An area that the team puts a lot of effort into during the development process is to ensure their product is useable by the customer.
Communications Planning & Preparation Best Practices
If there ever was a time for MLSs and Associations to have a communications plan, it is now. 2020 lived up to its moniker by giving us clear vision into the unbelievable. And all bets are off in assuming we know what the future will bring. When you prepare a media plan, you are creating a communications system that can stand up to uncertain times in 2020 and beyond.