For years, we have seen best practices develop in social media, understood the importance of a CRM, and heard stories about leveraging Big Data that never materialized. The elegant way that Aidentified has combined these three things to deliver impactful business intelligence to real estate is outstanding.
WAV Group would like to congratulate BHHS and Constellation1 on the announcement of their agreement with Constellation1 to aggregate property data for the international consumer website for the nation’s largest brokerage.
WAV Group had the opportunity to catch up with Constellation leader Tom George to discuss their recent announcement to extend their growth strategy into the real estate industry.
RETS, the outdated data transport method that was launched in the last century is finally going to be replaced by the RESO Web API, today’s method for efficiently building and deploying data dependent real estate technologies.
Do your agents use professional real estate photographers to shoot every listing? They should if they want to stay competitive, as today, 73% of all agents use professional photography to promote every property they list. Professional photos, video, virtual staging immersive 3D tours, aerial photography, and the use of twilight photos by agents are all covered in a brand-new survey from HomeJab. If you use professional photographers and other visual assets to promote your property listings and don’t know HomeJab, you should. Go to HomeJab.com and see for yourself how they connect you with top local photographers and deliver a [...]
Every so often, a real estate-related advertising campaign emerges that cuts through the clutter to make a strong audience connection. Not too long ago, Zillow, like the old AT&T tv ads, tugged at our homeownership heartstrings. The National Association of Realtors' ads used fictional Realtor Phil Dunphy from Modern Family to make us laugh. Go back 30 years to find the groundbreaking Great Western Bank commercials featuring Dennis Weaver. These brilliant TV ads spoke to both a B2B audience (Realtors) and B2C (consumers) with the same powerful "use a Realtor" message. My favorite one has Dennis walking in front of [...]
The Matrix multiple listing solution offered, by CoreLogic, to about half of all real estate professionals in North America (US and Canada) has also been renamed. The new name for Matrix is Listing Management Platform.
While some think of MLS systems only as utility tools, they often overlook the incredible marketing power of the MLS; it delivers the ability to agents to explore with past clients, current customers and prospects via the robust prospecting tools available in MLS systems - such as OneHome from Corelogic.
MooveGuru is pioneering a their first PropTech franchise program that allows local franchisees to offer their services to local agents and brokers - but this is the first localized service.
WAV Group would like to congratulate Elm Street Technology for their 5th acquisition this year. In acquiring Outbound Engine, they take the lead in acquisitions and hold the title of the most active private equity backed company in real estate by unit volume of companies acquired this year (Stone Point Capital is the leader by dollar volume).
Gone are the days when “one size fits all” communications work. There are so many variables that can affect the types of technology that make sense for each one of your customers. It’s time to start segmenting your customers and better understand the role and value that you play in each of their lives.
Compass grew by communicating to agents that they invest in the future of their profession by investing in technology. The point of this article is to demonstrate how a brokerage technology communication strategy is as important as the technology itself.
