If there ever was a time for MLSs and Associations to have a communications plan, it is now. 2020 lived up to its moniker by giving us clear vision into the unbelievable. And all bets are off in assuming we know what the future will bring. When you prepare a media plan, you are creating a communications system that can stand up to uncertain times in 2020 and beyond.
Over the past 12 months, we have examined the success that MLSs are beginning to deliver though Rental Beast, what can be best described as an MLS system for rentals.
Check out this log-in screen from Midwest Real Estate Data (MRED), the MLS that serves more than 45,000 agents in the Chicagoland area. Instead of just having a generic, log-in screen like most of us do, they turned that frequently used screen into a mini-marketing center!
Private media allows the photos, videos, and virtual tours to stay in the MLS for off-market listings and only viewable by logged in users of the MLS like agents or appraisers.
The NAR Emerging Issues workgroup has developed a policy statement that clears up a misconception about the data that a broker participant contributes to an MLS. It gives brokers the explicit right to get their data back.
CMLS aims to inspire MLSs to review this paper and respond by putting up a page on their website to outline some key areas of information that brokers or their vendors will need to get started on the right path to licensing and utilizing MLS data.
In Part 5 of his podcast, “How Production Home Builders win by maximizing the Multiple Listing Service (MLS)” – available on iTunes and Google Play – Caballero uncovers a dirty little secret in the home building industry that many agents know all too well. Builders unethically advertise the same property at different prices in different places. Read More...
The Council of MLS hosted a meeting last week to gather perspectives from brokers and MLSs about COVID-19 related issues. Craig Cheatham of The Realty Alliance, Bill Fowler of Compass, and Caitlin McCrory of Redfin gave these suggestions for MLSs to consider.
The situation created by coronavirus (COVID-19) is a crisis for the incomes of Realtors®. MLSs can help them get their business back on track with a few important technology tools that have been proven to be most effective.
Today Homesnap released the most advanced generation of its home search platform. This massive update, called the "All-New Homesnap Pro," is fueled by an ongoing reinvestment from Broker Public Portal, the industry-led initiative powered by Homesnap’s technology.
Agents across the state of Louisiana will gain access to statewide data while keep the software they are using today all for one statewide MLS fee.
I love it when an MLS listens and responds to their members’ requests quickly. In Palm Springs, CA, the MLS decided to switch MLS systems after working with the system provided by TheMLS/CLAW, the luxury MLS provider for about 6 years.
