Like Mark Twain, the early reports on the death of Facebook clearly have been an exaggeration especially when it comes to real estate. It remains the social media channel that is still the best place to stay top of mind among the greatest number of home buyers and sellers. And it's still the best media channel for real estate agents to keep in front of their peers.
In the advent of Inman Connect this week, these were three stories I found which piqued my interest this last week. Will Amazon Uber-ize the Real Estate Industry? Cisco and Juniper Networks stocks slipped last Friday on news from The Information that Amazon was entering the $14 billion data center equipment business. While searching for more news I stumbled upon investment firm, TwinRock Partners, article about Amazon and real estate.
Twitter for real estate is a curious strategy. There was quite a bit of discussion about Twitter in some of the Facebook groups that I am in. #thatsfunny. In all seriousness, when WAV Group evaluates the effectiveness of social media marketing and advertising (those are two different things), the numbers prove out that Facebook is far more effective in every matrix of reporting. The data suggests that Facebook is core, Twitter is niche. If you do market on Twitter as part of your surround sound system, you likely already know that Twitter extended the number of characters from the old [...]
When was the last time you got a friend request on Facebook from someone who hadn’t bothered to upload a profile photo and was still using the grayed-out floating head instead? I’m hoping it was a while ago, but maybe you can remember how you felt when a faceless person reached out to touch you. When I get one of those I simply delete the request and move on. If someone doesn’t care about enough about their friends and colleagues to even upload a picture I’m not really interested in connecting with them. Do you see how consumers may feel [...]
AdAge is the heartbeat of understanding how marketers are engaging with consumers online, and a great place to keep track of trends. I was attracted to this article that talked about the top 10 posts on Facebook in 2015. My intrigue was to understand if there was something that real estate could learn by looking backwards. Robert Plant Breaks Down into Tears When Ann Wilson Covers “Stairway to Heaven” – My conjecture is that a sincere emotional reaction (tears) combined with a recognized celebrity (Plant) that we can relate to (everyone knows the words to Stairway to Heaven). Optimistic People [...]
Many self-proclaimed experts tout the importance of social media in real estate marketing as if it were a nitroglycerin prescription for someone with a heart ailment. Without it you will die. And they get away with this B.S. We have to remember that social media are communication channels; and, yes, their power, their ability to engage and cause immediate action indeed can be daunting. But they are still just channels and they are not the only channels you can use to reach, engage and cause your target audiences to respond. In fact, if you use social media incorrectly it will [...]
WAV Group partners, Mike Audet, Marilyn Wilson, and Victor Lund are founders of RE Technology and RETechnology.com. Today that site reaches 750,000 real estate agents and brokers though partnerships with more than 90 MLSs who deliver subscriptions to RE Technology as a member benefit. Each week, RE Technology publishes a notification to MLSs that lists the top 5 most heavily viewed articles of the week. This list goes out to our MLS partners who may, in turn, republish the articles in their own newsletter, blog, or develop content ideas for their training or communications programs. Below is the RE Technology [...]
In real estate, QSC is the leader in Agent Ratings, but today, Facebook is raising the bar and having an impact on the online reputation of agents and brokers. Facebook is big, really big. In fact, it is the most heavily trafficked website in America. It is bigger than Google! And it has an impact on your broker and agent brand – especially if you do not have a facebook page. Although Google is the leader in search, Facebook is catching up and they have partnered with Microsoft Bing to deliver search results that are informed by your friends. When [...]
If you are a small company or want to have a personal account outside of business, you probably have a Gmail account. GMAIL account are also cool because they integrate so well with other contact and email rich technology platforms like Social Networks. As you probably know, you can inport all fo your GMAIL contacts into Facebook, Linkedin, Twitter, Skype, and an million other products by simply entering your gmail email address and password. One really cool think that is beginning to happen - every so slowly - but people are beginning to use GmailL.com as thier primary email client [...]
On the eve of welcoming in a new year, there are a couple of Digital Life Clean Up items that you may want to consider. Update your Social profiles If you are like me, you probably have accounts on Facebook, Linkedin, Twitter etc. It is a good idea to look at your profile on all of these social networks and update them to reflect the things that happened in your life this year. Start with updating your photo. Linkedin There are new features, called SECTIONS on Linkedin that have been added this year when you are updating your profile, you may [...]
We can learn from Mike Wise’s mistake As we engage in Twitter, Facebook, Linkedin and blogging, we have all become journalists. Most of us have never been trained in the “rules” of journalism. We haven’t been trained on the code of ethics for journalism. When we get in to Twitter, it sometimes feel like we’re all by ourselves and nobody really ties our posts back to our “real” lives. NOT TRUE - just ask Mike Wise, sports reports from the Washington Post. He created afalse post about an athlete in his Twitter Account as an “experiment". He deliberately posted a [...]