Real estate brokerages need to identify a meaningful, customer-centric benefit they can deliver that is true to their brand and yet meaningfully different than competitors. We have helped tons of brokerages, tech companies and even MLSs figure out how to differentiate themselves from others.
We hear that some MLSs are reticent to rollout new features because they do not want to upset their customers. While we totally understand that, there are ways to ensure that the changes you’re proposing will be received well.
Gone are the days when “one size fits all” communications work. There are so many variables that can affect the types of technology that make sense for each one of your customers. It’s time to start segmenting your customers and better understand the role and value that you play in each of their lives.
This is an enormous problem and the most serious threat to our industry. It is a problem that we have faced every year before today, and one that we are going to face until consumers simply stop working with Realtors and start hiring companies that supervise Realtors.
Compass grew by communicating to agents that they invest in the future of their profession by investing in technology. The point of this article is to demonstrate how a brokerage technology communication strategy is as important as the technology itself.
MARIS and NorthstarMLS understand that data is one of the most coveted resources on the planet. Today, data is the water in real estate’s ecosystem. Without water, there would be no life, just as data is essential to making real estate markets function. These two mega-MLSs are working to provide agents friction-free access to data. And that ultimately benefits consumers. How? MARIS and NorthstarMLS are working together, using NorthstarMLS’s Common Data Platform, to make real estate markets in the Greater Midwest work better by unifying the marketplace around shared listing data. This effort removes the toll gate that currently forces [...]
Closing Corp built a center of excellence around helping consumers understand the closing costs of a transaction. Today, Closing Corp’s software is used by the majority of the nation’s top 25 lenders.
Agents are busy people. While it’s commonplace to juggle multiple urgent tasks at once, those not-so-urgent duties, such as completing required Continuing Education classes or license renewals, may be forgotten until they, too, are in need of immediate attention. This is where a proactive association can once again prove its value proposition to its members. The Greater Rochester Association of REALTORS® (GRAR) set out to find ways to make it easier for their members to keep track of these important milestones.
With the passing of the Clear Cooperation Policy, many MLSs around the nation created a new status called ‘Coming Soon’. Included is the press release from MLS Now detailing the unanimous approval of the board to end the policy.
The great unsolved challenge for real estate professionals is cracking the code to staying in touch with the people in their database. I am sure that agents across America found a bunch of unsubscribe notices in their inbox this morning - depleted databases.
Broker Public Portal Chairman, Alon Chaver, has written an excellent overview of how Corporate Home Buyers pose an immediate threat to home ownership which is having a ripple effect across the industry.
The Broker Resource Network (“BRN”) issued their first press release today. Since January, the network has been forming through the efforts of one broker calling another, then another, and so on. In a short number of months, the group took shape and through accounting, these firms combine to represent the fourth largest group of brokers in real estate.
