‘Tis the Season for APPreciation
WAV Group built their mobile app to demonstrate a communication strategy that we believe will be vital for Franchises, MLSs, Brokers, and Realtor® Associations in 2020.
6 Ways for Female Real Estate Technology Entrepreneurs to Become the Next Bill Gates
As someone who has started and led venture-backed companies I know how hard it is to raise money, even if you have a dream team focused on bringing your idea to life. While challenges still exist, there is encouraging news-- so, what are the best ways to get through the Venture Capital crisis facing women today?
Is your MLS prepared for what it takes to survive and thrive? Find out the biggest threats for the future
Here’s what can happen when organizations fall out of touch: decisions seem difficult or controversial, causing delays for the organization and leaving it to fall behind or lose their competitive advantage.
5 Ways to Attract Movers and Shakers
Many of us are familiar with the challenge of attracting the most productive and progressive leaders to our boards.
Fe Fi Fo Fum: American Search Giants
WAV Group uses benchmarking tools like Hitwise® and ComScore® to study how brands in real estate accomplish the goal of reaching consumers online.
Bang Out Your Budget
We've made it halfway through the year, and the nation’s MLSs now begin to set their sights on defining their...
Catalysts Creating WAVes of Fast Change in a Slow-Moving Industry
There are many pillars of change happening in the industry today, some more significant than others, driven by very different catalysts. Teamwork drives higher productivity and greater income.
I Rented a U-Haul — Word of Mouth
How much of your business development strategy is focused on human contact with your friends and past customers? What are you doing to raise your human interaction?
Cultivating Transformation is a Key to Successful Boards and CEOs
The most successful business leaders in real estate understand that perpetual change is an intrinsic part of organizational culture. So, how do you reach that place?
GDPR Compliance for Email Marketing
Sotheby's International Realty is a company owned brokerage of Realogy's NRT holding company. The firm uses Rezora for digital marketing and they have done an exquisite job of adopting GDPR - Europe's General Data Protection Regulation. As you can plainly recognize from the name of the company which contains "international," Sotheby's International Realty is a brand that markets properties to people who live in the GDPR nations. Sotheby's even translates currency into Euros and properties into multiple languages. These activities are the criteria that distinguish which businesses need to be GDPR compliant. Moreover, I am certain that the company [...]
Words Matter
Welcome to the New Year! Have you performed a PR audit? What does your brand say? The inspiration for this article came from the new Realtor.com ads. The language that Realtor.com is using is “The Home for Home Search.” My first reaction was way didn’t they use “Your Home for Home Search?” When a brand like Realtor.com comes up with a slogan for a multi-million dollar ad campaign, there is purpose behind word selection. I bet that they evaluated dozens of slogans, consumer tested dozens of slogans, and did legal review on dozens of slogans.
Best PR Quotes of All Time
My top favorite pastime is being a professional mentor of high school robotics team where I live, just a short ferry ride from downtown Seattle on Bainbridge Island. It’s a FIRST Robotics Team (4915 Spartronics) that I helped found six years ago. I’m the lead marketing mentor.